About


Over 25 years of experience in the Entertainment Industry


I have run through almost every stage in this industry I provide my clients with a wide spectrum of experiences from design over execution to documentation

1994 at the age of 19 I started freelancing as a stagehand followed by setting up my own company for light design, large format projections and set design two years later.
My horizon was extended by media- photo- and film productions at the same time
and developed since then.

2007 I changed to a global leader in the provision of temporary structures for sporting, cultural and business events. During this time I executed several major projects around the globe being responsible for the business in the secondary market incl. key accounts, sales activities and marketing activations.

This know-how is available for your project – SPECIALFORMAT GmbH


SELECTED PROJECTS 


Museum of the Future 2021, Dubai, UAE

  • Museum exhibition – Head Project Manager technical Design & Build
  • Main Client: Dubai Future Foundation | Client: ATS, Dubai | Agency: Atelier Bruckner | Principal: KPM3 AG / MKT engineering

 

FIA ABB FORMULA E Season 6 2020, MEX  (ITA, FRA, USA cancelled due to Corona)

  • BMWi activation stand – PM & Head of production
  • Client: BMW | Agency: TRO | Principal: BRANDROOM GmbH as Build Agency

 

FIA ABB FORMULA E Season 5 2019, MEX, ITA, FRA, MCO, GER, SUI, USA

  • BMWi activation stand – PM & Head of production
  • Client: BMW | Agency: TRO | Principal: BRANDROOM GmbH as Build Agency

 

Jazz, Art & Food Festival 2018, Riyadh, Saudi Arabia

  • PM & Head of production
  • Stage, Lights, audio and video
  • Principal: SPECTRUM, Dubai

 

FINA Swimming World Championships 2017, Budapest, Hungary

  • Head project manager
  • temporary Stadium extension including media and broadcasting positions
  • first air-tight grandstand with AC at every seat

 

FIVB World Tour Finals 2015, Fort Lauderdale, USA

  • Head project manager
  • temporary Beach Volleyball stadium including decorated VIP Tent Areas, media positions on the beach

 

Olympic games 2012, London, GB

  • calculation and tender of grandstands including M&E to all requested locations

 

UEFA European Championships 2012, Poland and Ukraine

  • calculation and tender of all Stages and large screen LEDs to requested FanFest locations

 

VW Evening Event Automotive Salon 2012, Paris, France

  • Head project manager
  • transformation of a train shed into a high class double story event location

 

FIFA Worldcup 2010, Cape Town, South Africa

  • Head project manager
  • temp. Stadium extension of 10k pax incl. media and broadcasting positions
  • design of a new reusable grandstand system
  • FIFA Fan Fest Stage, Grande Parade, Cape Town

 

VW Golf VI Presentation 2008, Leipziger Platz, Berlin, Germany

  • Project manager
  • temporary exhibition hall with 5000 sqm footprint

 

GM IAA Premiere Night / GM DAEWOO Soul Lounge 2003 & 05 (awarded)

  • Creative Director
  • Content Concepts and Creation
  • Set Design

AWARDS – Concept and content creation


AME AWARDS – BRONZE MEDAL 2005 – Events Marketing Award

  • GM IAA Premiere Night / GM DAEWOO Soul Lounge 

 

GALAXY AWARD GOLD 2006 – Best of Show

  • GM IAA Premiere Night 2005 

 

iF communication design award 2006 – digital media / architecture & public spaces

  • GM Opel Antara GTC Video 

 

New York festivals – SILVER WORLD MEDAL 2005 – Industrial Theatre: Auto  Show

  • IAA Opel Insignia Reveal Video 

 

New York festivals – SILVER WORLD MEDAL 2006 – Special Effects& Video Graphics:

  • Multi-Media Movies: Saab & Cadillac 

 

QUESTAR GOLD and QUESTAR GRAND AWARD 2004 – Special Event
Corporate (Gold) and Best of Event Lauches (Grand)

  • GM Premiere Night IAA 2003 

 

World Media festival – INTERMEDIA-GLOBE GOLD AWARD 2005 & 2006 – Global modern media

  • Opel Insignia Reveal & Opel Antara GTC reveal